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marketing consultancy, Sydney
The Holy Trinity (3)
In negotiation there are really only three outcomes:
Win / Win
Lose / Lose
Win / Lose
Win / win is highly desirable, everyone leaves the table happy. Lose / lose is pretty good too because both parties feel that they have made major concessions although potentially bad feelings may remain
Win / lose is not a good outcome because one party feels ripped off
Binding written agreements are an important part of negotiations and sometimes win / win is impossible but let's always aim for that because a residual bad taste is never a good idea

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